Larry Keeley, CEO of Doblin Group gives a brilliant talk on innovation and how innovation can bring the change. He first gives the example of the original light bulb and then moves to innovation in digital lightning and innovation leadership and uses Helsinki as an example. Then he focuses on Innovation and re-inventing experiences giving some examples from Spain. He brings forward the discipline of innovation and effectiveness and proposes 10 types of innovation as a way to move beyond products to create value.
He discusses the Innovation discipline model and Innovation diagnostics. He gives as example of competitiveness in innovation the Healthcare industry and major countries in the world.
Larry Keeley is a strategist who has worked to develop more effective innovation methods for over twenty-six years. Larry is President and Co-Founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Since 1979, Keeley has worked with many global companies on innovation effectiveness, among them Aetna, American Express, Amoco, Apple, Citigroup, Coca-Cola, Consignia, Diageo, Ford, GE, Hallmark, McDonald’s, Monsanto, Motorola, Novartis, Pfizer, Shell, Steelcase, Target, Texas Instruments, WellPoint, Whirlpool, and Zurich Financial Services. He lectures frequently and publishes regularly on strategic aspects of innovation. He has written book on innovation effectiveness “The Taming of the New,” in press. BusinessWeek recently named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Keeley teaches graduate innovation strategy classes at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program, where he is also a board member. He lectures at executive education programs at Kellogg Graduate School of Management and in their Masters of Manufacturing Management program, and with the London Business School. Keeley was a Senior Fellow of the Center for Business Innovation, in Boston. He is also a board member for WBEZ-FM, Chicago’s public radio station.
