Jorge Mata gives a speech on mobile applications or the services mobile companies should offer to their customers in the future.

Currently, the entire mobile industry is controlled by operators, like the SMS and phone calls that consumers make, and most of the benefits that this industry has go to the mobile operators. As Jorge explains in his talk, this industry should change, giving the customers the opportunity to access information in just one click, with no browsing, and a large number of applications to choose from. The mobile industry should resemble computer industry, and mobile advertising takes a main role in this task.

Jorge Mata founded MyAlert in 1999. A company focused on designing and implementing wireless alert services to mass market. In 2001 MyAlert merged with Buongiorno, an Italian public company. Jorge is also founder and Chairman of Berggi Inc., a company with headquarters in Houston focused on developing social networks through mobile telephony. Berggi is the mobile 2.0 messaging and content portal for the mass market. Berggi is the only service of this type that works in every cell phone. He is also an investor and has been a board member for other tech companies like Navio in California or Future 121 in Finland. One of Jorge's declared passions is participating in companies that transform the way we do things with mobile telephones. Prior to his entrepreneurial activities, Mata developed a successful professional career in AT&T& Bell Laboratories, McKinsey, Banco Santander and Broadvision. Jorge has been appointed twice technology pioneer by the World Economic Forum in 2001 and 2002. Jorge Mata holds an MS in Physics from Universidad Autónoma (Madrid), and an MBA from New York University (NYU) with distinction.