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Number 9. New Consumers: Aging Population and Immigration .

This Publication, result of an analysis carried out by Future Trends Forum, analize the causes and consecuences of global aging and immigration phenomenons as new actors of companies marketing, and have discovered a whole universe of business opportunities and trends aimed at these two targets: aging population and immigration.

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Publication chapters

Foreword. (32,9 KB - PDF)
Introduction. (46,6 KB - PDF)
Today's World an ageing society on the move. (658,9 KB - PDF)
An horizon of opportunities and comercial trends. (231,9 KB - PDF)
New Technologies intergenararional tools . (79,6 KB - PDF)
Executive summary. (718,6 KB - PDF)

Other editions

8 - Web 2.0: The Business of Social Networking

This publication, the result of an analysis carried out by Future Trends Forum experts on the new reality of Web 2.0, is focused on the application of this philosophy to companies, giving way to new business models and standards in user relations. Web 2.0 allows the use of technology to meet companies’ everyday need...

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7 - Innovation: "The Wealth of Nations"

According to the members of the Future Trends Forum (FTF) a company will try to become more innovative for the following reasons: search for competitive advantage, need to differentiate to ensure sustainable growth and wealth generation. Nowadays the challenge is to innovate in order to create value by doing things...

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