Social networks, the big challenge for companies
Toyota went astray on the Internet when he recently had to face the failure in various models, both its brand as Lexus. According to many experts, the Japanese car-makers did not pay sufficient attention to demands of more information and chose not to provide all that mattered. Every day, airlines are in for some criticism in various forums on the Internet for their operational problems or their delays. Even BP, wrapped in the greatest institutional crisis in its history, could limit somewhat the brutal erosion of its brand image in the wake of the spill in the Gulf of Mexico if he is able to show clear and properly communicate their efforts repair the damage.
Source: http://www.cincodias.com/ar...








