Mark Ciccone, Senior Member of the Monitor Networks leadership team

As a Senior Member of the Monitor Networks leadership team, Mark works to bring “applied innovation” to Monitor clients. Over his 30-year career at Procter & Gamble, he held a number of line positions in Marketing and Sales and ran numerous line organizations in the United States and Europe. His primary area of expertise is how to build go-to-market capabilities. While with P&G, Mark collaborated with many top-tier retailers and suppliers and eventually created a series of innovation centres around the world. These centres enabled the company to work with its customers and suppliers to achieve innovative breakthrough ideas. He was also involved in a number of reorganizations and corporate acquisitions from an integration standpoint. From 1995 to 2005, Mark served as Global Director of Customer Business Development. In this role, he helped P&G launch an intervention known as "commercial innovation," which looked at innovation in ways other than product development. This encompassed all areas of sales and retail as well as some areas of marketing and supply chain management. The time horizon was the present to three years out. Mark was very active in the consumer packaged goods and retail industries. In 1999, he introduced RFID into the packaged goods industry and played a role in founding the MIT Auto ID Centre.